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Huawei joins smartphone big league

By NexChange

It’s not all bad news for smartphone manufacturers. Huawei Technologies has become the first Chinese handset vendor to sell more than 100 million smartphones a year, posting a 44% jump in sales in 2015, reports the South China Morning Post. (paywall)

This is despite a market slowdown that has caused Samsung to warn about a tough year ahead and Apple to cut production of its latest iPhone models by about 30% in the January-March quarter due to mounting inventories.

The Shenzhen-based company increased shipments to Western Europe as it tries to shed its budget image and target higher-margin premium models.

But, Huawei has a way to go before challenging the two market leaders.

Huawei remains a distant third, with a smartphone market share of 7.5%in the third quarter after Samsung’s 23.8% and Apple’s 13.5%, according to research firm IDC.

And an economic slowdown and heightened competition will make it hard for Huawei to repeat its giant leap in 2016.

Worldwide smartphone shipments are expected to grow 10.4% in 2015, down from 27.5% in the previous year, [predicts] IDC.

Photo: Charles Wiriawan


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