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The Future of Retail is 'SIMPL': What it Means and Why it Matters For Apple Investors

By BenZinga
Capital Markets, FinTech

The competitive landscape in retail will continue changing and the ultimate victors will be those that excel in being “SIMPL,” according to D.A. Davidson.

The Analyst

Analyst Tom White initiated coverage of Apple Inc. (NASDAQ: AAPL) with a Buy rating and 12-18 month price target of $220.

The Thesis

“SIMPL” refers to social networking, international expansion, mobile, payments and logistics, Forte said in the initiation note. Apple’s expertise in these themes in its retail operation is a positive signal for Cupertino’s sales and margin outlook, the analyst said.

Social Networking

Apple’s “unbelievably powerful brand” ranked first in Interbrand’s 2017 list of top global brands, White said. The company’s ability to leverage its brand across social networks to market and increase adoption rates could serve as a sales catalyst, he said.


Apple could expand its international sales above today’s …

Read the full story at Benzinga.

Photo: Getty iStock

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