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Dating is Good Business on Wall Street — Now Users Can Also Turn a Profit

By BenZinga
Capital Markets, Lifestyle

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Online dating is one of the most popular ways for singles to find others looking for some kind of relationship or another — it is just so easy and convenient. The proliferation of online dating platforms such as Match Group Inc (NASDAQ: MTCH), Tinder, and OKCupid has fueled an increase the number of people searching for romantic partners online.

However, as popular as online dating is, experts believe that dating site questionnaires and match-making algorithms are not always competent enough to help people find their perfect partners. Reuben J. Thomas, assistant professor of sociology at the City College of New York notes that “there is no built-in social support network to reinforce the relationship of an online couple as there is for a couple who met through friends or family or a religious congregation.”

In another interesting piece, Casey Johnston of The Future notes that “it takes 3000 swipes to maybe, maybe get one person’s ass in the chair across from you” when using the Tinder app to find potential dates. This piece looks at how daters can improve the odds of finding a perfect match and earn money by in their search for partners.
The business of online dating is good business

The chart below shows the performance of InterActive Corps (NASDAQ: IAC) the parent company of Match Group properties Tinder, OkCupid, PlentyOfFish, and Match among others. The chart shows how IAC has fared in relation to the broad Wall Street market in the last five years.
From the chart, you’ll observe that IAC has delivered gains of 254.8 percent in the last five years. …

Read the full story at Benzinga.

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