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China’s profitable congress
Chinese media called it the “wedding of the century”. Earlier this month, TV star Huang Xiaoming tied the knot with Angelababy, who has been described as “China’s Kim Kardashian”. The nuptials took place at the Shanghai Exhibition Centre, witnessed by more than 2,000 rich or beautiful guests and set the groom back a small fortune.
“The centre, which costs half a million yuan a day to rent, was sealed off for several days beforehand for decoration purposes. The South China Morning Post reports that the main hall of the centre was filled with tens of thousands of roses while 200 workers laboured overtime to replicate the bride’s dream of getting married in a castle. There was also a 2.5 metre cake fashioned to look like a carousel, which is said to have taken a month to make,” writes Week in China.
“Days before the wedding, the bride also showed off her pear-shaped six-carat diamond Chaumet Josephine engagement ring via her social media account. It is estimated to be worth $1.56 million. During the wedding ceremony, she also wore an antique brooch and a crown that were rented from Chaumet’s own museum.”
Yet despite the excess, online advertising and endorsements meant the marriage apparently got off to a lucrative start.