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Apple looks to new markets for customers -- but does it fit?

By Benzinga
Capital Markets

The launch of Apple Inc. (NASDAQ: AAPL)'s latest array of products has raised many questions about whether or not The Fruit has bitten off more than it can chew. Its souped-up iPad Pro has been designed to fill the needs of businesses while new versions of the Apple Watch are expected to tap in to the luxury market.

As Apple has always had mass appeal to the general public, some are questioning whether the firm can reach into these new spaces and still retain its primary customer base.
Luxury Watch
Apple's watches have been accepted enthusiastically as an improvement over previous wearable technology. However, some expect that its $1,500 luxury ...

Read more at Benzinga.
Photo: Niall Kennedy

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