News > Financial Services

Does Apple Have a Demand Problem? Reports of New Marketing Campaigns Has Some Concerned

By BenZinga
Financial Services

Apple Inc. (NASDAQ: AAPL) is reportedly shifting its marketing plans to help boost sales of its flagship iPhone product, according to Bloomberg.

What Happened

Sources close to the matter told Bloomberg Apple asked some of its marketing staff members to stop working on current projects and to focus instead on supporting sales of its newest handsets. The move may be seen as a response to poor initial sales of the iPhone XS and XR and some of the new marketing …

Read full story at Benzinga.

Photo: Apple

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