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Financial Services and the Digital Future
Over the decades, the financial services industry seems to have adapted quite well to the challenges thrown at it. However, it faces a major intergenerational and technology shift as baby boomers and Gen Xers slowly give way to millennials and centennials.
Despite sharing some expectations from their finance providers, “the next billion” demand a more personalized experience compared to the older generations. They want securer, more affordable services and few incumbents appear to be truly prepared to tackle this. The answer? To paraphrase the Prince of Salina in The Leopard, if banks want things to stay the same, things will have to change.
Read the full article from EIU, here.